ARTICLE SUMMARY:
Israel-based Mazor Robotics was banking on becoming the Intuitive Surgical of spine, but since it launched its pioneering Renaissance Guidance System, the hospital market has changed dramatically. Willits revamped commercial strategy and stepped up clinical development programs pay off in 2015 and beyond?
Robotic surgery has made tremendous inroads in the past decade in specialties such as gynecology, urology (prostatectomies), and general laparoscopic surgery. Intuitive Surgical Inc. is by far the largest player with approximately 570,000 surgical procedures performed in 2014 using its da Vinci Surgical System. da Vinci remains the gold standard for the field in terms of launch success, although in recent years it has run into setbacks as market conditions became more challenging.
