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Actionable intelligence exploring the people, challenges, and opportunities impacting the global medtech community.

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Business Strategies

The Next Frontier: Transforming Medical Device Commercialization

  • 1 days ago
  • Contributing Writer

To thrive in today’s evolving healthcare market landscape, medical device companies must take a cohesive, strategic approach to address the complexities and opportunities of the current environment. Success will hinge on aligning commercial models with customer priorities, reducing inefficiencies, and leveraging technology to drive smarter decisions. By Jeremy Cohen, Spinnaker Life Sciences Strategy Consulting.

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Latest from MedTech Strategist

Actionable intelligence exploring the people, challenges, and opportunities impacting the global medtech community.

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Business Strategies

The Viscogliosis’ Holistic Approach to Back Pain Comes Into Focus

  • 7 days ago
  • Wendy Diller

With the acquisition from Stryker Spine, a $707 million commercial powerhouse at one end of the spectrum, and a small-molecule drug in Phase III clinical trials for degenerative disc disease at the other end, the Viscogliosis are making good on their vision of offering a continuum of integrated technologies for treating chronic back pain.

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Latest from MedTech Strategist

Actionable intelligence exploring the people, challenges, and opportunities impacting the global medtech community.

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Outside Opinion

The Next Frontier: Transforming Medical Device Commercialization

  • 1 days ago
  • Contributing Writer

To thrive in today’s evolving healthcare market landscape, medical device companies must take a cohesive, strategic approach to address the complexities and opportunities of the current environment. Success will hinge on aligning commercial models with customer priorities, reducing inefficiencies, and leveraging technology to drive smarter decisions. By Jeremy Cohen, Spinnaker Life Sciences Strategy Consulting.

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