Boston Scientific’s Intracept: Winning Reimbursement in a Tough Indication
Six years after launching, Boston Scientific’s pioneering Intracept procedure for vertebrogenic chronic low back pain has revenues of roughly $200 million and reimbursement coverage surpassing 200 million lives, including high-profile wins such as HCSC and TRICARE, thanks to a careful, nuanced strategy. Still, major holdouts like UnitedHealthcare and Aetna illustrate the complexity of today’s reimbursement landscape.