ARTICLE SUMMARY:
Our Editor-in-Chief mulls over the role that data will play in the business of medical device companies in the future. Will the device become a throw-away at a time when the real product becomes data, or are medical device companies uniquely positioned to empower the data revolution?
At this year’s Phoenix Medical Device Conference, at the conclusion of a panel entitled, “Consumer High Tech meets Medical Device,” panel moderator Josh Makower, head of the medtech practice at NEA, offered an interesting observation: in the future, he said, perhaps the device will be a throw-away and the real product medtech companies offer will be the data.