ARTICLE SUMMARY:
The market for hearing aids is undergoing upheaval; companies with new direct-to-consumer models and lower-cost devices, and new players from the audio, information technology, and communications industries are set to compete with the medtech manufacturers of premium hearing aids. Will the newcomers create pricing pressure, or will they reach new kinds of customers and grow a significantly underpenetrated market for the treatment of hearing loss?
Every day, aging baby boomers are ever more painfully aware of just how difficult it is to converse in noisy restaurants. From the sheer numbers of people in need, one would imagine that the hearing aid industry is just about due for a sharp ramp up.
