ARTICLE SUMMARY:
The business proposition for extremities is driven by advances in technologies such as shoulder and total ankle replacements; increasing surgeon sub-specialization; and a more demanding population looking for better, more durable solutions to their orthopedic problems. Companies like Wright Medical and Stryker were the first to see the opportunities in this once neglected subspecialty. Now others are following their lead and some sort of market re-ordering appears inevitable.
For the better part of a decade, the orthopedics industry has been gearing up in extremities as the next growth opportunity and battleground for market share.
